Web 2.0 link building is by far the best link building method that exists on the Web today.  From a single Seo Company to 

freelance link builders, there are many really crappy links being built to websites every day that aren't passiong any link juice at all and are simply a complete waste of time.  There are links that work, links that barely work and links that do not work at all.  The different between these three types of links is that some are a complete waste of time and money.  SEO and link building is a very time consuming process as it is, and trust me, you do not want to waste your time because you will be reducing your chance of getting your website to page 1 of Google and generating leads and or sales for your business / website.

Some great web 2.0 links are articles, social profiles, lenses, satellite blogs and forum profiles.  I believe that one day that most of these links will either be devalued or completely useless but today these are in my opinion the best / most clean / most ethical links that one can generate for their website.  The reason that these links are great today because they are links from trusted / authority sites that Google LOVES.  The more authority that a link has the more value / link juice it will pass to your website which should provide you with better rankings.  Not all links are the same, especially links from low grade websites.  It is good to have links from all types of website sin general but you don’t want to waste most of your time building low grade links.  After a certain point they will be a complete waste of time.  Ideally you should have an even amount of great and good links and as few as possible bad links just to have some diversification.

A great way to check your links to see if they have good link juice and are authority sites is to check their Alexa ranking and their Google page rank.  By checking these metrics you can almost determine the value that these links will bring to your website.  Also the more relevant the links will be the better results you will get from your link building / SEO Services.  One last point that every webmaster should look at is the surrounding content of your link / anchor.  Many SEO’s strongly believe that links with no surrounding content will not pass max link juice to your website.  At the end of the day, content, relevance and authority is key and king!

You might be asking yourself this question at this very moment if you are a website owner and are desparate for sales.  There may be a SEO Company out there that can help save your business and let you concentrate on your core business model rather than marketing that you don’t have the time, knowledge and resources for.  Hiring a seo company to provide you with the best possible seo services isnt the easiest task in the world and some people don’t even know ehere to start, which is why Google is a great research tool.  A simple search for the keyword “seo company” would go a long way.  You should conduct a Google search and contact all of the top ten seo companies that you find on the first page.  Most likely a company can prvide you with good seo services if they are ranked themselves for very hard to rank for keywords. 

This isnt always the case when it comes to finding the best price possible because the companies that rank rally high for these keywords might also charge an arm and a leg for their services.  This is why some webmasters and or business owners may also look into bidding sites such as elance, rentacoder or even Craigs list if they do not know how to contact a credible but affordable Seo Company.  A skilled SEO Company may also help save your business by providing you not only tyheir services, but perhaps a website and ebusiness consultation.  I know of one company that comes to mind that does this and that is ExplodeSEO.  They will take a look at your website, your ebusiness strategy and your online presence and help decide the best strategic plan possible in order for your website to achieve its online goals.  Some SEO services are very different from eachother, such as pay per click, organic marketing and Google places.  All of these strategies may help increase the targeted traffioc to your website, leading in a rise in sales and leads. 

In conclusion there are many SEO companies out there on the web, not all are the same and most of them cannot rank you and may hurt your website instead of helping it.  SO if you are a do it yourself type of person you should consider in hiring a professional and if you hire one make sure that they are the best company suited for thr job.  Make sure they care and that they have been around for at least 2-3 years also make sur that they have references and case studies and rankings for their own website.  These will all be great indicators of a solid company behind your website.